Category: Design

INEOS GRENADIER Social / Banners / MotionAgency: Wonderhood Studios BRIEF Deliver a bold social-first campaign promoting the Grenadier across English and German markets. SOLUTION I developed a bold suite of static and motion assets built around striking typography and dramatic imagery across a wide range of formats while remaining consistent across both markets. Generative AI […]

VOX CINEMAS Concept Development / Key Art / TypographyAgency: PRM Global BRIEF VOX Cinemas required a series of premium campaign assets promoting the premium cinema experience of its MAX and IMAX screens across social media and digital out-of-home platforms. SOLUTION I developed a bespoke typography-led visual identity inspired by the scale and drama of the […]

SPORTS DIRECT Concept Development / Key Art / TypographyAgency: Cowshed BRIEF Sports Direct wanted to refresh the visual identity of its YouTube series A Game of Two Halves, creating a stronger graphic system that could extend beyond the title sequence into the wider programme. SOLUTION Beginning with an exploration of typography and inspired by classic […]

RAPYD 3–5× engagement increase / 188% increase in sign-ups / and 3.9M social media viewsTTL Campaign / Visual Identity / Concept Development / Key artAgency: Brave Bison BRIEF Fintech company Rapyd needed a multi-channel campaign to raise awareness of their brand in the UK, drive engagement with social content, and increase sign-ups to their services […]

H&T Campaign / PrintAgency: M&C Saatchi Created a new POS poster design from concept to delivery, developing an illustration of a €100 note transformed into a suitcase to visually communicate the travel theme. Visual cues from this design were then used to enhance the 2 existing posters in the series, updating their typography, key visuals, […]

COSTA COFFEE Campaign concept M&C Saatchi Open House Worked as an Art Director, alongside a designer, project managers, researchers, and strategists to develop the campaign concept – runner up, M&C Saatchi Open House pitch 2021. Costa wanted to incentivise customers to try alternative kinds of milk and encourage sustainable behaviours, so we focused on highlighting […]

HISENSE x PSG Concept Development / Social content / Typography / Logo designAgency: CSM / Wasserman BRIEF To celebrate Paris St Germain’s start to the new football season, content partner Hisense were looking to develop a visual system that could be used across all markets and speak to football fans globally on social media, while […]

BETWAY Betfest Campaign / BTL / Design / Art Direction BRIEF Design a distinctive look and feel for the Betfest email campaign that feels unique while remaining recognisably part of the existing brand. SOLUTION Working closely with the marketing team, I led the design and art direction from concept through to final delivery. Inspired by […]