HISENSE x PSG

Concept Development / Social content / Typography / Logo design
Agency: CSM / Wasserman

BRIEF

To celebrate Paris St Germain’s start to the new football season, content partner Hisense were looking to develop a visual system that could be used across all markets and speak to football fans globally on social media, while staying within brand guidelines.

SOLUTION

Building on the existing campaign direction, I developed a bold and adaptable visual system featuring the club’s players and colours, with a typography-led aesthetic that could flex across multiple media sizes. Alongside the campaign graphics, I designed the Refresh Paris logo for Hisense’s YouTube series, extending the campaign identity while reinforcing a consistent visual language across the campaign.

Refresh Paris Logo

Tasked with creating the logo for Refresh Paris—Hisense’s YouTube series featuring PSG players—I explored combinations of PSG’s custom typefaces to create a distinctive mark that naturally extended the campaign’s visual identity.