MUFC x ADIDAS

Personal Project – Campaign concept / Art Direction

BRIEF

A Conceptual campaign designed to celebrate Adidas’ record-breaking sponsorship deal with Manchester United and leverage their previous shared heritage.

SOLUTION

I used Adidas’ Manchester United kits from the late 1980s and early 1990s as inspiration, using the iconic Trefoil logo as a graphic treatment to create visuals that spanned digital, social and OOH applications, connecting the club’s past, present & future.

To enforce a sense of unity & togetherness, I envisioned fans sharing pictures of themselves on social media using #WEAREUNITED, then using those images to create a pointillism style mural to be displayed outside Old Trafford for the first home game of the season.