BETWAY

Betfest Campaign / BTL / Design / Art Direction

BRIEF

Design a distinctive look and feel for the Betfest email campaign that feels unique while remaining recognisably part of the existing brand.

SOLUTION

Working closely with the marketing team, I led the design and art direction from concept through to final delivery. Inspired by summer music festivals, I created a flexible visual system where each weekly promotion became the next ‘headline act’, with graphics and lighting changing to match the corresponding.
A bespoke hand-lettered logo completed the festival-inspired identity.