VOX CINEMAS

Concept Development / Key Art / Typography
Agency: PRM Global

BRIEF

VOX Cinemas required a series of premium campaign assets promoting the premium cinema experience of its MAX and IMAX screens across social media and digital out-of-home platforms.

SOLUTION

I developed a bespoke typography-led visual identity inspired by the scale and drama of the cinema experience, giving each of the cinema’s unique features its own distinctive identity while maintaining consistency across the wider campaign. The campaign was deployed across social media and in-cinema marketing, creating a consistent visual identity across every consumer touchpoint.