RAPYD

3–5× engagement increase / 188% increase in sign-ups / and 3.9M social media views
TTL Campaign / Visual Identity / Concept Development / Key art
Agency: Brave Bison

BRIEF

Fintech company Rapyd needed a multi-channel campaign to raise awareness of their brand in the UK, drive engagement with social content, and increase sign-ups to their services – launching initially in London, then nationwide.

SOLUTION

Working from a loose visual creative direction and a single reference image, I developed the campaign’s visual identity around pre-defined campaign messaging. Inspired by a blend of retro and contemporary newsroom aesthetics, I created a bold, distinctive visual system that announced Rapyd’s arrival in the UK while remaining flexible enough to scale seamlessly across digital, social, print, OOH and DOOH.