RAPYD

TTL Campaign / Brand Identity / Concept Development / Key art
Agency: Brave Bison

Fintech company Rapyd needed a multi-channel campaign to raise awareness of their brand in the UK, drive engagement with social content, and increase sign-ups to their services – launching initially in London, then nationwide.

The concept was to have the brand’s arrival in the UK announced via newscast – through research and experimentation with retro and modern newsroom aesthetics, I developed a bold, memorable visual style that differentiated Rapyd from it’s competition, and create strong brand recognition with the flexibility to create content across Digital, Social, Print, OOH, and DOOH.

The end result was a 3–5× engagement increase, 188% increase in sign-ups, and 3.9M views on social media.