Rohit Sharma | Senior Designer & Lettering ArtistINEOS GRENADIER Social / Banners / Motion Overview Social-first content designed to promote the Grenadier’s rugged performance and durability through a consistent visual style incorporating bold typography & strong imagery. Agency: Wonderhood Studios Get in touch MORE WORK Rohit Sharma | Senior Designer & Lettering Artist
VOX CINEMAS Concept Development / Key Art / Typography Overview A series of cinematic visual assets created to promote VOX Cinemas’ MAX and IMAX screens across social and digital OOH platforms, designed to encapsulate the theatre of the cinema experience through unique typographic treatments and bold imagery. IMAX Key Visuals MAX Key Visual Get in […]
SPORTS DIRECT Concept Development / Key Visual / Typography Overview Title card & In-studio graphics re-design for Sports Direct’s Youtube show ‘A Game of Two Halves , combining bold typography & colours with old-school chalkboard tactic-board-style elements to refresh the brand look and feel across the key art and in-studio graphics. Agency: Cowshed Social Design […]
RAPYD TTL Campaign / Brand Identity / Concept Development / Key art Overview A bold, multi-channel launch campaign & identity designed to introduce Rapyd to the UK market and drive awareness, engagement and sign-ups for their services, maintaining strong brand recognition with the flexibility to create reactive social content across Digital, Social, Print, OOH, DOOH. […]
SPORT RELIEF Social During the build-up to Sport Relief, I designed social media content for Facebook, Twitter, and Instagram, creating static, animated, and video content for a wide range of Sport Relief challenges. Thanks to everyone involved, Sport Relief raised an incredible £38,195,278 Instagram stories Twitter / Celebrity boxing banner images Instagram & Twitter / […]
H&T Campaign / PrintAgency: M&C Saatchi Created a new POS poster design from concept to delivery, developing an illustration of a €100 note transformed into a suitcase to visually communicate the travel theme. Visual cues from this design were then used to enhance the 2 existing posters in the series, updating their typography, key visuals, […]
COSTA COFFEE Campaign concept M&C Saatchi Open House Worked as an Art Director, alongside a designer, project managers, researchers, and strategists to develop the campaign concept – runner up, M&C Saatchi Open House pitch 2021. Costa wanted to incentivise customers to try alternative kinds of milk and encourage sustainable behaviours, so we focused on highlighting […]
HISENSE x PSG Concept Development / Social content / Typography / Logo design Overview A typographically-led identity incorporating Paris St Germain’s club colours, providing a uniquely energetic and bold look for brand partner Hisense’s social media content. Agency: CSM / Wasserman An alternative graphic using a variation of the same colour scheme and neon effect […]
BETWAY Betfest Campaign / BTL / Design / Art Direction Overview An integrated campaign identity developed for Betway’s Betfest, designed to scale across social, digital and campaign touchpoints while maintaining strong visual consistency with a festival-inspired look & feel. Logo Design Ticket invitation mailer & Key Visuals After sending out the ticket invitation, the visual […]
SHELTER Donation page Worked alongside a UX Designer and Dev team to design Shelter’s Donation page for the Christmas period, showing potential donors the potential benefits of their contribution through the use of interactive UI elements, video content and live donation updates, raising over £2,000,000. Affordability tool To engage visitors to the Shelter website in […]
XBOX Social / Typography Social banner for Xbox’s ‘Game For Good’ campaign in association with BT & Stand Up To Cancer. I used my hand lettering skills to generate ideas for the ‘Game For Good’ sign, with the previous creatives and images of neon signs as inspiration to explore a variety of typographic routes and […]
MUFC x ADIDAS Personal Project – Campaign concept / Art Direction Overview A Conceptual campaign designed to celebrate Adidas’ record-breaking sponsorship deal with Manchester United and leverage their previous shared heritage, designed for use across digital and campaign applications. With the aim of building a connection to Adidas’ Manchester United kits from the late 1980s […]
Rohit Sharma | Senior Designer & Lettering Artist