INEOS GRENADIER Social / Banners / MotionAgency: Wonderhood Studios Social-first motion & static content designed to promote the Grenadier’s rugged performance and durability through a consistent visual style incorporating bold typography & strong imagery. Get in touch MORE WORK Rohit Sharma | Senior Designer & Lettering Artist
Author: rohitsharma87
VOX | Entertainment | Social
VOX CINEMAS Concept Development / Key Art / Typography Asked to create a series of cinematic visual assets to promote the features of VOX Cinemas’ MAX and IMAX screens across social and digital OOH platforms, I developed unique typographic treatments for each of the screens’ unique selling points, encapsulating the drama of the cinema experience. […]
Sports Direct | Retail | Social
SPORTS DIRECT Concept Development / Key Visual / Typography Tasked with replacing the title card for Sports Direct’s Youtube game show ‘A Game of Two Halves’ (which would also be used on set during filming), I set about creating a fresh and contemporary design. Experimenting with the word half, I played with different typographic approaches, […]
Rapyd | Finance | Social Media, OOH, Print
RAPYD TTL Campaign / Brand Identity / Concept Development / Key artAgency: Brave Bison Fintech company Rapyd needed a multi-channel campaign to raise awareness of their brand in the UK, drive engagement with social content, and increase sign-ups to their services – launching initially in London, then nationwide. The concept was to have the brand’s […]
SPORT RELIEF Social During the build-up to Sport Relief, I designed social media content for Facebook, Twitter, and Instagram, creating static, animated, and video content for a wide range of Sport Relief challenges. Thanks to everyone involved, Sport Relief raised an incredible £38,195,278 Instagram stories Twitter / Celebrity boxing banner images Instagram & Twitter / […]
H&T | Print, Illustration
H&T Campaign / PrintAgency: M&C Saatchi Created a new POS poster design from concept to delivery, developing an illustration of a €100 note transformed into a suitcase to visually communicate the travel theme. Visual cues from this design were then used to enhance the 2 existing posters in the series, updating their typography, key visuals, […]
COSTA COFFEE Campaign concept M&C Saatchi Open House Worked as an Art Director, alongside a designer, project managers, researchers, and strategists to develop the campaign concept – runner up, M&C Saatchi Open House pitch 2021. Costa wanted to incentivise customers to try alternative kinds of milk and encourage sustainable behaviours, so we focused on highlighting […]
HISENSE x PSG Concept Development / Social content / Typography / Logo designAgency: CSM / Wasserman To celebrate Paris St Germain’s start to the new football season, content partner Hisense were looking to develop a graphic that could be used across all markets and speak to football fans globally on social media. Using previous campaign […]
BETWAY Betfest Campaign / BTL / Design / Art Direction In collaboration with the marketing team and a fellow Designer, I lead the design & art direction for Betway’s new summer campaign Betfest – a unique email promotion campaign that needed to both stand alone as a unique proposition, and tie back to the existing […]
SHELTER UI
SHELTER Donation page Worked alongside a UX Designer and Dev team to design Shelter’s Donation page for the Christmas period, showing potential donors the potential benefits of their contribution through the use of interactive UI elements, video content and live donation updates, raising over £2,000,000. Affordability tool To engage visitors to the Shelter website in […]
XBOX Social / Typography Social banner for Xbox’s ‘Game For Good’ campaign in association with BT & Stand Up To Cancer. I used my hand lettering skills to generate ideas for the ‘Game For Good’ sign, with the previous creatives and images of neon signs as inspiration to explore a variety of typographic routes and […]
MUFC x ADIDAS Personal Project – Campaign concept / Art Direction A Conceptual campaign designed to celebrate Adidas’ record-breaking sponsorship deal with Manchester United and leverage their previous shared heritage, designed for use across digital and campaign applications. I used Adidas’ Manchester United kits from the late 1980s and early 1990s as inspiration, I decided […]