SPORTS DIRECT

Concept Development / Key Visual / Typography

Overview

Title card & In-studio graphics re-design for Sports Direct’s Youtube show ‘A Game of Two Halves , combining bold typography & colours with old-school chalkboard tactic-board-style elements to refresh the brand look and feel across the key art and in-studio graphics.

Agency: Cowshed Social

Design exploration

Games

The visual theme from the title card was then carried over to the graphics for games played by contestants on the show, maintaining brand continuity through the shared imagery, colour scheme and use of chalkboard graphics.

Guess the missing player

Figure out the player before from the clues before their name is revealed!

MORE WORK