RAPYD

TTL Campaign / Brand Identity / Concept Development / Key art
Agency: Brave Bison

Fintech company Rapyd needed a multi-channel campaign to raise awareness of their brand in the UK, drive engagement with social content, and increase sign-ups to their services – launching initially in London, then nationwide.

The concept was to have the brand’s arrival in the UK announced via newscast – through research and experimentation with retro and modern newsroom aesthetics, I developed a bold, memorable visual style that differentiated Rapyd from it’s competition, and create strong brand recognition with the flexibility to create content across Digital, Social, Print, OOH, DOOH.

The end result was a 3–5× engagement increase, 188% increase in sign-ups, and 3.9M views on social media.