RAPYD

TTL Campaign & Brand Identity / Concept Development, Key art, Digital, Social, Print, OOH, DOOH
Agency: Greenlight

Overview

A bold, multi-channel launch campaign designed to introduce Rapyd to the UK market and drive awareness, engagement and sign-ups for their services. The visual system was built to unify content across digital, social, motion, print and OOH media, maintaining strong brand recognition with the flexibility to create reactive social content.

Outcome
3–5× engagement • +188% sign-ups • 3.9M views

Research & Concept Development

London campaign launch

Using an image of London’s financial district covered by the brand’s distinctive purple hue to build a visual connection to the company’s services, Rapyd’s arrival in the UK was announced!

Nationwide campaign launch

The campaign then went across the UK, with an updated TV studio setting to announce Rapyd to the country, spanning print, digital OOH, and social media (Facebook, Instagram, WhatsApp, Google, LinkedIn, TikTok, and Youtube).

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