HISENSE x PSG

Concept Development / Social content / Typography / Logo design
Agency: CSM / Wasserman

To celebrate Paris St Germain’s start to the new football season, content partner Hisense were looking to develop a graphic that could be used across all markets and speak to football fans globally on social media.

Using previous campaign visuals as a reference, I developed an adaptable and bold design featuring the club’s players and colours, with a type-focused aesthetic that could be adapted across different social post sizes and channels.

Refresh Paris Logo

Charged with creating a logo for Refresh Paris, Hisense’s Youtube content series starring PSG players using Hisense kitchen products to make food, I played with different combinations of PSG’s custom fonts in an attempt to create a mark as clean and fresh as the name.

The finished logo also incorporated elements from the social media graphics, such as the club colours, fonts, and use of typography as a border, to become an extension of the brand and an expansion of the brand guidelines’ implementation.