HISENSE x PSG

Concept Development, Social content, Typography, Logo design
Agency: CSM / Wasserman

Overview
A typographically-led identity incorporating Paris St Germain’s club colours, providing a uniquely energetic and bold look for brand partner Hisense’s social media content.

An alternative graphic using a variation of the same colour scheme and neon effect was also developed to be used on social media accounts when the team wins a game.

Refresh Paris

Logo for Social content focused on recipes and Hisense products in the kitchen, incorporating club colours/ fonts with a neon aesthetic taken from previous creatives.