BETWAY

Betfest Campaign / BTL / Design / Art Direction

In collaboration with the marketing team and a fellow Designer, I lead the design & art direction for Betway’s new summer campaign Betfest – a unique email promotion campaign that needed to both stand alone as a unique proposition, and tie back to the existing Betway brand.

Going for a summer festival-inspired look & feel, the concept for the email campaign was to have it take place within the festival, with the first mailer being a ticket invitation to Betfest.

I developed an idea for a festival tent to be the unifying festival hero image, with the stage populated by objects relevant to each subsequent weekly promotion, and designed a hand lettered logo with a bohemian feel to tie the campaign together.