BETWAY

Campaign / Art Direction, Digital Design

Overview
An integrated campaign identity developed for Betway’s Betfest, designed to scale across social, digital and campaign touchpoints while maintaining strong visual consistency with a festival-inspired look & feel.

Logo

Ticket invitation mailer & Key Visuals

After sending out the ticket invitation, the visual concept we developed focused on the inside of a festival-style tent for the subsequent mailers, creating a series of hero images to correspond with the theme of each weekly promotion.