MUFC x ADIDAS

Campaign / Concept development, Key Art

Overview
A Conceptual campaign designed to celebrate Adidas’ record-breaking sponsorship deal with Manchester United and leverage their previous shared heritage, designed for use across digital and campaign applications.

With the aim of building a connection to Adidas’ Manchester United kits from the late 1980s and early 1990s, I decided to use the iconic Trefoil logo as a graphic treatment to link the past, present & future.

To enforce a sense of unity & togetherness, I envisioned fans sharing pictures of themselves on social media using #WEAREUNITED, then using those images to create a pointillism style mural to be displayed outside Old Trafford for the first home game of the season.

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